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Beauty Experts to Be Featured on New TV Reality Competition

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By: Jamie Matusow

Editor-in-Chief


Sinclair Broadcast Group is launching a new show, ‘The Look: All Stars’—a new hour-long make-over beauty competition hosted by actress Tori Spelling, with “style guru” co-host Kim Vo. Created by Dreamventure Productions, the show debuted on June 24th across their CW and MyNetwork affiliates.

The weekly series is a unique partnership between a production company and broadcaster, featuring a comprehensive approach to bridge TV, digital, social media, and integrate brands from the beauty and fashion industries.

The show features a head-to-toe makeover competition, with two teams of beauty and fashion experts performing “real-world and aspirational transformations,” the company says. One team per episode wins the grand prize that includes a VIP vacation package from Westgate Resorts.

The show provides a platform to elevate hair, makeup and fashion industry artists by showcasing the latest and greatest in beauty tools, products, and fashion trends. The show will also give viewers specific “how-to’s.”

Many professional beauty partners and products will be highlighted throughout the episodes, including Aquage, Biosilk, Chi, Conair Professional, Rusk. Schwarzkopf and TIGI.

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